Lazada: 'Expert Yan!' LazLive+ Digital Series
August 2022
The first season of Lazada x Indie.Go x Shooting Gallery's LazLive+ weekly digital series, “'Expert 'Yan!” ran for 12 episodes and aired from August-October 2022.
Overview
The massive Season 1 production was filmed live at our 500 sqm. Lazada set and sound stage inside Shooting Gallery Studios—one of the region’s largest studio lots, with over 5,000 sqm. of production space.
Directed and written by the Indie.Go creative tandem of Mikh Vergara and Zig Marasigan—and starring Solenn Heussaff, Erwan Heussaff, Alodia Gosiengfiao, and Mimi Yuuuh, among other celebrity experts—our groundbreaking digital series captured record views for a live selling audience during its three-month broadcast on the Lazada app and social media platforms.
Since 2020, our award-winning company's Lazada ads and campaigns have surpassed over 88 million views across the e-commerce giant’s social and digital channels.
LazLive+
| Client | Lazada Philippines |
| Creative Agency | Indie.Go Digital |
| Content Creator | Indie.Go Media |
| Production Studio | Shooting Gallery |
In 2021, our multi-ad digital campaign, “Trust: #SureKaSaLazada,” directed by Indie.Go creative Mihk Vergara, surpassed a collective 53.9 million views across Instagram, Facebook, and YouTube.
Director Mikh Vergara
Indie.Go creative Mihk Vergara has been writing and directing for TV, digital, and film since 2004. Mihk has created numerous commercial projects with Indie.Go for leading brands and institutions such as Jollibee, Lazada, SM Supermalls, San Miguel Corp., Sun Life, Globe, China Bank, and Magnolia, among others.
Director Zig Marasigan
Zig Marasigan, one of Indie.Go’s master storytellers, was born with a pen in his hand and a camera in his crib. Years as a screenwriter for ABS-CBN have carved him a niche for heartfelt and emotional narratives, as seen in his work for brands like Jollibee, Lazada, Globe, BDO, Dunkin’, Sun Life, and Smart, among others.