August 2022

Over 28.8 million views for Sun Life x Indie.Go’s “Bright Partner” digital campaign across TikTok, YouTube, Facebook, and Instagram.

Overview

Starring Piolo Pascual and set to the soundtrack of Johnoy Danao’s “Bright Like the Sun” (which Indie.Go adapted as an ad jingle), our youth-targeted and VFX-optimized campaign—with over 15 digital + social ads in a strategic mix of formats, lengths, and sizes—was launched in August 2022 with 15.5M views in TikTok alone. 

Directed by Indie.Go founder-CEO Jun Reyes, “Bright Partner” was filmed using a mix of Chroma key and VFX at Shooting Gallery Studios, our world-class studio complex in the heart of Makati City, Manila. No location, no problem: Indie.Go and Shooting Gallery creatives masterfully staged the cinematic scenery without having to travel beyond the studio walls. 

Created by our three-armed organization (Indie.Go Digital + Indie.Go Media + Shooting Gallery), the award-winning Indie.Go Group executes 360° ad campaigns from creative concept, to content production, to digital strategy and placements.

Bright Partner
Client SunLife Philippines
Creative Agency Indie.Go Digital
Content Creator Indie.Go Digital
Production Studio Shooting Gallery
Director Jun Reyes
Indie.Go has been SunLife’s Creative Agency of Record (AOR) for nearly 9 years. As the insurance giant’s exclusive Creative + Production partner, we've produced over 80 SunLife commercials and campaigns since 2014.
Director Jun Reyes

The Founder-CEO of Indie.Go Media and President of Shooting Gallery Studios, Jun Reyes has been a multi-awarded filmmaker and veteran advertising director for over four decades.